Advertising Skills, How To Do Good Advertising |SkillsAndTech

List of Advertising Skills

Here’s a list of advertising skills for resumes, cover letters, job applications and interviews. When you are applying for a job in advertising or marketing, the application screeners, interviewers, and hiring decision-makers look for keywords and specific skills.

To focus your application and responses to interview questions, you need to know which words will get their attention.

How to Use the List of Advertising and Marketing Skills

• o through your resume and consider what skills you developed in your past education, training and employment.
• Also, consider skills you developed volunteering for non-profit organizations and projects, or at unpaid jobs.
• Include the skills below when you annotate your job and volunteer experience.
• Perhaps a social media campaign was only a single event during a former job, but you should note it and what role you played.
• Note that some of the words are synonyms, which is useful so your resume does not become monotonous and repetitive.
• Required skills will vary based on the job for which you’re applying, so also review our list of skills listed by job and type of skill.

Creative Skills for Advertising

These skills are ones you use in creating an advertising piece or campaign.

• Anticipating Objections
• Architecting Content
• Authority Building
• Building Associations
• Building Scarcity
• Business Storytelling
• Creativity
• Customer Focus
• Innovation
• Storytelling
• Writing

Communication Skills for Advertising

Advertising is communicating between companies and customers.

Show the talents you have in all aspects of communication.

• Active Listening
• Analyzing Emotions
• Collaboration
• Communication
• Customer Focus
• Giving Feedback
• Handling Objections
• Interpersonal Skills
• Interviewing
• Listening
• Motivating Others
• Negotiation
• Networking
• Public Speaking
• Speaking
• Speed Reading
• Storytelling
• Teaching

Project Management Skills for Advertising

What roles have you played in advertising and marketing projects? Showcase your skills in designing, implementing and analyzing projects.

• Coordination
• Decision Making
• Manage Projects
• Metrics

• Microsoft Office
• Planning
• Problem Solving
• Project Management
• Research
• Testing
• Teamwork
• Time Management
• Understanding Data and Metrics

Personal Mastery Skills

What qualities and habits do you have that contribute to success in adverting and marketing? These skills are useful ones to showcase your performance in previous jobs.

• Assertive
• Courage
• Creativity
• Critical Thinking
• Focus
• Genuine
• Initiative
• Leadership
• Multitasking
• Organized
• Persuasive
• Quick Thinking
• Receptive
• Successful

Media Skills

Have you worked in different media? Even if your experience is from unpaid or volunteer projects, it can be valuable in a new position. Employers may be looking for someone with experience in specific platforms.

• Digital
• Direct Marketing
• Media
• Mobile
• Multiplatform
• Search Engine Optimization
• Social Media

Marketing Skills

What experience and training do you have in bringing advertising campaigns to the public? Be sure to spotlight sales and promotion skills.

• Analysis
• Closing Sales

• Content Marketing
• Customer Focus
• Funnel Focused
• Marketing
• Positioning
• Pricing
• Promotion
• Public Relations
• Reciprocity
• Sales

While you will want to write a focused resume and cover letter for each position, it’s a good practice to show you have a variety of skills that could lend themselves to advertising jobs. Employers may be looking for someone with growth potential rather than a one-trick pony.

List of Advertising Skills