Aprilia Electric Scooters/Vespa Electric Scooters dealership Franchise Cost, Profit, Wiki, How to Apply | SkillsAndTech

Aprilia Electric Scooters/Vespa Electric Scooters dealership Franchise Cost, Profit, Wiki, How to Apply | SkillsAndTech

Do you want to become a dealers or a franchise of a popular brand in India? Are you planning to start a e-vehicle dealership in your location? Want to take up a business with a World-class brand in the two wheeler industry? So, choosing Aprilia Electric Scooters/Vespa Electric Scooters Dealership would be a great option. In this article we’ll discuss about getting Aprilia Electric Scooters/Vespa Electric Scooters dealership, investment, commission, applying process, documents required and much more.

  • Piaggio has filed a trademark for its upcoming electric scooter from its Aprilia brand. The Italian two-wheeler manufacturer has registered the trademark ‘eSR1’ at European Union Intellectual Property Office. The latter published a trademark application showing the ‘eSR1’ name in stylised font and logo.
  • Steering the electric vehicle revolution in India, we have been working aggressively towards offering our customers the product that serves their purpose just right.

Piaggio Company Details

  • Founded in 1884, Piaggio & C. s.p.a.
  • Leading Manufacturers of 2 -Wheeler and Small Commercial Vehicles in the world.
  • Mother Plant in Pontedera (Pisa),
    • Aprilia Super bike – Noale – Italy
    • Moto Guzzi Super bike – Genoa – Italy
  • Piaggio & C. s.p.a. is the Market Leader in Europe.
  • Direct Operations in 24 countries, including a major presence in Asian Market.
  • Presence in 100 countries.
  • Product Range: Scooters/Mopeds/Motorcycles/Superbike/3W/4W and Commercial starting from 50 to 1400 cc.

Why to choose Aprilia /Vespa Scooters dealership Business ?

  • Unique Business Format designed by service and retail experts with riders.
  • Formats and offering sharpened over a period of time.
  • Globally aligned retail experience concept and formats.
  • More opportunities to earn with our value added services, accessories and merchandise range.
  • Dedicated team for project & training to guide through complete site selection, project execution etc.
  • Dedicated team for training dealership staff for technical and non-technical aspects.
  • Dedicated team to train on installed dealer management software.
  • Well qualified & experienced sales & service team for coaching / guidance.

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Dealership Opportunity

In the Indian market , our dealership have two formats. The first one is focused on Scooters range for products

In this format of dealerships we will be selling / servicing, said brands products which are manufactured locally in India.

The second format has additional products such as super bikes, which we import in CBU condition.

Currently these are present in Pune, Hyderabad, Chennai, Cochin, Bangalore.

Basic Criteria for Aprilia Electric Scooters/Vespa Electric Scooter Dealership

  1. Age should be minimum 21 years.
  2. Should be Graduate.
  3. Should have capacity to 40 Lakh to 50 Lakh.
  4. Experience in relevant products.
  5. Should have space for Godown 500 sqft.
  6. You should have 1500 sqft area(1000 sqft for showroom and 500 for service Center).
  7. Ability of Management/Supervision.

NoteArea should be at Ground Floor and Frontage for showroom (Minimum) 30 ft.

Space Required for the Aprilia Electric Scooters/Vespa Electric Scooters Showroom

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If you want to open Aprilia Electric Scooters/Vespa Electric Scooters then you need total area of 1200 – 1500 Sq.Ft. In which  for Showroom 700 Sq. Ft., Workshop 300 Sq. Ft, Warehouse 500 Sq. Ft. But if you want to open your showroom then you may need more space.

Aprilia Electric Scooters/Vespa Electric Scooters Dealership Cost

The Investment details are given below is for a Big showroom:

  1. Deposit for Space of Showroom & Workshop: 3 Lac – 5Lac (If space is owned then Nil)
  2. Spare Parts: 2 Lac
  3. Minimum Initial Stock (40 Bikes) = 40 Lac
  4. Machinery & Equipments= 16.5 Lac
  5. Working Capital= 20 Lac
  6. Computer System, Printer, Internet Connectivity, Phones & Staff Dress = 1
  7. License fee: 10,000

Total Investment 90 Lakh (Approximate).

Marketing Strategy for Electric Vehicle

  • Focus on Digital aspects:Digital marketing through Whatsapp, Facebook, Instagram, Teligram, Google SEO and other paid advertisement.
  • Live customer engagement strategy:
    • Marketing and data collection activities in the city through our team.
    • Encouraging the people to have test rides.
    • Explaining the  customer about the difference between Petrol and Electric vehicles.
    • Explaining customer the difference between other company’s electric vehicles and Aprilia electric vehicles.
    • Explaining all benefits of  subsidies and company benefit.

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Documents & License

  • Copy of Memorandum/Articles of Association (For Private Limited) if applicable.
  • Partnership Deed, If Applicable.
  • Certificate of Registration of Firm.
  • GST Certificate (Existing firm)
  • Experience of Business (If applicable)
  • Business Registration
  • Udhyam registration
  • EPF & ESIC
  • Establishment License
  • Property Ownership Documents/ Rental Agreement.
  • Letter of Deployment of Working Capital from Candidate.
  • Copy of Income Tax Returns filed for the last 3 years.
  • Voters Card of Applicants/ Residential Proof of Applicants.
  • Photocopy of Pan Card /Aadhar Card.
  • Candidate Profile PPT with Location Map.

Application Process

  • Application –Completed with Location Proposal.
  • Candidate & Location Approval.
  • LOI
  • Site Construction
  • Site Completion
  • Business Starts

Accessories & Merchandise


Aprilia Mobile Armband • Aprilia Samsung S6 COVER • Aprilia Iphone 6 cover • Aprilia Ipad Sleeve • Aprilia Bandana • Aprilia Anti smog Mask • Aprilia Mug • Helmet-APRILIA • Aprilia Body Cover • Aprilia Cap • Aprilia T Shirt • Aprilia Soft shell jacket • Aprilia Full Sleeve Jacket • Lateral Stand Kit(with saree guard) • Perimeter kit • USB Socket • Rubber Foot Mat


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• Visor • Periemter kit • Seat Cover • Front Crome guard • Foot Mat • Saddle Handle bar • Body Cover • Helmets • Ladies/Mens T Shirt • Vespa Mug

Commission on per Bikes & other incomes

All the commission of Aprilia Electric Scooters/Vespa Electric Scooters Dealership on per e-bike is given below:

  • There is 10% -12% (Gross commission).
  • Accessories & Merchandise: 25%  -30% on MRP (Net Profit).

If you will sell 25 e-bike in a month. Then,

Average profit will be = 7000 per e-bike.

Then total gross profit will be = 7000 X 30 = 2,10,000/-

Aprilia Electric Scooters/Vespa Electric Scooters Showroom Expenses

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SlNo.Particulars of ExpensesAmount
1.Salary:2 sales Person15000Backoffice8000Technician10,000Accountant10,000Total43,000     43000
2.Electricty (Showroom) & Internet Bill5000
3.Miscellaneous Expense5,000
 Total Expenses53,000

Net Profit= Gross Profit- Expenses = 2,10,000 – 53,000

Total Net Profit from showroom will be = 1,57,000/-

Aprilia Electric Scooter/Vespa Electric Scooter Dealers Profit

  1. Bikes Commission
  2. Instant Discount by company whenever Bike Orders by cash
  3. Extra Accessories
  4. Finance (4%)
  5. Extra Bonus for Sales target Achieve in sales & Service
  6. Insurance Agent Commission

How to Apply for the Aprilia Electric Scooters/Vespa Electric Scooters Dealership ?

To apply for the Aprilia Electric Scooters/Vespa Electric Scooters , you have to follow some steps which is given below:

  • For the dealership you have to visit its official website: Click Here
  • Click on the above link.
  • After landing on the new VESPA/APRILIA DEALERS enquiry page, they ask some details.
  • Fill all the required details.
  • Finally submit the form successfully.

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  • After submitting all the details you will get thank you message.
  • So this is the final step, and you are successfully registered for VESPA/APRILIA Dealership. In case you have any questions or queries, then you can ask us in the comment section below at any time.
  • Within a week the company’s executive will contact you and share you the all details. If they not reply then you can call on number: +91-20-6749-2400.

Aprilia Electric Scooters/Vespa Electric Scooters Contact / Enquiry Details

If you have any query related to the Dealership or you want to reach out to the Company, you can contact them via the available contact options that I’ve mentioned below!

Feel free to connect us on +91-20-6749-2400 for any assistance.

Email on: abdul.khan@piaggio.co.in

F.A.Q(Frequently asked question)

Q. What is the investment cost for the Aprilia Electric Scooters/Vespa Electric Scooters ?

Ans: If you want to open Aprilia Electric Scooters/Vespa Electric Scooters showroom then you need approximately Rs 90 Lakh rupees.

Q. Is electric bike dealership profitable?

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Ans: Yes. its Profits & Margin is really high and it is one of the best investment opportunities for the new entrepreneurs and for individuals who want to start up a 2- wheeler electric dealership business. And In coming era there will be high demand of electric vehicle.

Q. What is the difference between electric scooter and electric bike?

Ans: Electric scooters are non-geared two-wheelers that work like a regular scooter but run on electricity. The components and other electrical parts all covered that give the rider an extra layer of safety, on every route.

Q. Total Investment for Aprilia Electric Scooters/Vespa Electric Scooters Dealership in India ?

Ans: If you want to take Aprilia Electric Scooters/Vespa Electric Scooters in your area then. You need approximate INR 90 lakh to start. Depends on your location that any other dealer is already available or not. If available then you can start with low investment as sub- dealers.

  1. Deposit for Space of Showroom & Workshop: 3 Lac – 5Lac (If space is owned then Nil)
  2. Spare Parts: 2 Lac
  3. Minimum Initial Stock (40 Bikes) = 40 Lac
  4. Machinery & Equipments= 16.5 Lac
  5. Working Capital= 20 Lac
  6. Computer System, Printer, Internet Connectivity, Phones & Staff Dress = 1
  7. License fee: 10,000

Q. How can I apply for Aprilia Electric Scooters/Vespa Electric Scooters Dealership?

Ans: All the information is given above. You can call on number: +91-20-6749-2400  . Or you can mail on abdul.khan@piaggio.co.in.

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