How to Get Asian Paints Dealership Opportunity, Cost| SkillsAndTech

How to Get Asian Paints Dealership Opportunity, Cost| SkillsAndTech

A paint dealership is a great business idea and an opportunity call as the industry reported growth of 12% in the year 2019 with promises of future development on a tremendous scale. The opportunity is even more enticing with the growth the sector reported in the year 2020, despite the scare of and around the Covid pandemic.

A paint dealership is an excellent idea for a business around the year. It is also promising with the back of a brand name. And, when the paint industry comes into the picture, the first name that pops up is Asian Paints. The company is a household name in India, and its dealership offers more significant business and sales. The company is leading the paint industry in 2020 with a whopping market share of 39% in the decorative segment, which is a massive holding for a single company.

The paint company and industry is one of the very few segments, which saw growth in the difficult time of the Covid pandemic, and Asian Paints is leading the paint sector in India, which brings us to the conclusion that a paint dealership is a sure call today. So, to know more about the Asian Paints dealership, read further.

About Asian Paints

Homegrown Asian Paints is now an international public company with its paints and other decorative products selling worldwide. The company was founded in a garage by four friends with humble backgrounds in the year 1945. The company grew tremendously with considerable turnovers in the favorable conditions, where there was a temporary ban on importing paints from the year 1942. By the year 1967, it was the leading manufacturer in India with very few local paint companies in competition.

Asian Paints saw new heights of success with their unique and middle-class consumer-targeted marketing and products with all new and mischievous mascot “Gattu.” The company targeted middle-class consumers with affordable yet expensive-looking paint called “washable distemper.” The line grew very popular and became a paint staple during the time. With time the company continued its middle-class consumer products and marketing and versatile and different products in different categories.

Today, Asian Paints offer colors and textures in various colors along with paints for interior and exterior, wood, and metals. Other products from the company include waterproofing solutions, wallpapers, stencils for wall art, and a massive range of DIY kits to paint and decorate by yourselves.

Apart from paint and paint solutions, the company also offers interior design services, safe painting, sanitization, wood solutions, waterproofing, and color consultancy. You can get your space and kitchen designed and assembled by the company, along with other services listed above.

What Are Advantages To Take Asian Paints Dealership

Opportunity with Asian Paints distributorship is tremendous with a huge market share of the Indian paint market as discussed above. The company’s products are sought on a high-quantity basis for various construction projects and from end consumers in smaller quantities. Other paint-based and coating materials from Asian Paints also make quiet sales like varnishes.

The most important aspect and opportunity with Asian Paint dealership is a direct dealership offered by the company and includes no middle party like distributors and sub-distributors. The distributorship provides a fixed percentage of sales as revenue to the dealers along with supplies and machinery.

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Products Portfolio

Asian paints Dealership :- The product Portfolio is made up of wide range of paints for different purposes. So, the potential for making a profitable revenue is higher than other manufacturers. Asian Paints distributes its products in nook & corner of the country. Additionally, the business has strategic advertising and brand building plan. Thus, better brand visibility assists the traders to enhance the customer base.

Brand Equity

Asian paints Dealership :- Asian Paints been ranked 8 in Forbes magazine listing of world’s most innovative companies. So, it’s highly accepted brand worth helps the dealers to operate the business smoothly.

Products for Asian Paints Dealership Business

Asian Paints offer a wide range of products for both the exterior and interior walls. Apart from the paints and related products, the wallpaper segment is also very popular. Broadly, the products segment includes products for interior walls, exterior walls, waterproofing, metal finishing, wood finishes, and adhesive.

The interior wall product list includes plain finishes, textures, wall coverings, kids’ world, stencils, and undercoats. The Exterior wall product list includes plain finishes, textures, wall art, tile guard, and undercoats.

As an authorized dealer of the company, you can sell all those products in your area. However, you can talk to the local painters and other paint dealers to get more specific ideas about specific product popularity. Also, you can provide services like paint selection, the budget calculation to your customers.

Why to choose Asian Paint Dealership?

  • Trusted brand in India.
  • Asian Paint has huge customer Network.
  • You can easily start your shop.
  • They offer very good profits & margin.
  • You can start in less investment.
  • And it is very good brand in India.

What Is Eligibility To Get Asian Paint Dealership

  • Applicant should completed the age of 21 years.
  • Applicant qualification should be 10th .
  • The applicants should free from any criminal cases.
  • Should Knowledge about the Paint Business.

What Is Requirement To Get Asian Paint Dealership

  • Proper Investment
  • Proper Space
  • Important Documents
  • Staff Required(3-4)
  • Equipments required
  • Vehicle (optional)

How Much Investment Is Required To Get Asian Paint Dealership

You need approximate INR 12-15 lakhs to start Asian Paint dealership.

  • It totally depends on you that in which scale you are going to start this dealership.
  • Initial Stock Purchase & Fee 3 lakh to 5 lakhs (including GST)
  • Color mixing machine 1.5 lakh to 2 lakhs (Semi- automatic and fully automatic)
  • Shop Interior – 1 lakh to 1.5 lakh (Racks, interior, signage boards, furniture etc.)
  • Computer system & printer = 50,000/-
  • Other Expenses = 20,000/-
  • Shop deposit and first month rent(Depends on area)

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How Much Area Is Required To Get Asian Paint Dealership

The minimum space required to start an Asian Paint dealership is about 600 – 800 sq ft. However, if you are planning to sell other materials together with paint then you may require more space.

Shop Space: 150-200 sq ft.

Godown: 450-600 sq ft.

What Documents Are Required To Get Asian Paint Dealership

Personal Documents

ID Proof: Aadhaar Card, PAN Card, Voter Card

Address Proof: Electricity Bill/Ration Card

Qualification Certificate

Photograph, Email Id, Mobile Number

Current A/C and cancel Cheque.

Property Documents:

Shop agreement / Sale deed

Rent agreement


Business Documents:

GST Number

Outlet Trade license

Financial Documents

How Much Profit We Get In Asian Paints Dealership

Your profits and margin depends on the total sales you have made. If you are able to make enough sales, then you will be eligible for company bonus schemes.

These schemes usually start after 6 -12 months from the date, you start your dealership. If you succeed in meeting those sales targets, then you can expect good profits.

You can expect a profit margin of approximately 5% to 10% on Asian paints dealership.

How to apply for the Asian Paint dealership?

To get the Asian paints dealership, first of all, you need to contact your area sales manager. You can get his number by submitting a query form.

For apply you have to visit, fill all the details and submit the query form. 

You get a call from Asian Paints executive within 24 hrs.

Or, you can directly call to customer care on 1800-209-5678.

The sales manager will get in touch with you. He may ask you about your shop location and your financial background.

Make sure that there is no other Asian paints dealer in a 2-3 kilo meter radius from your planned shop. If there is any Asian paint dealer nearby, then the chances of you getting a dealership are very less.

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How to get an Asian Paints dealership

The process to acquire an Asian Paint dealership is straightforward yet heavily scrutinized. The process includes getting in touch with the company’s territorial office, which is in charge of preliminary and primary scrutiny of your proposal to acquire a dealership.

Customer care of Asian Paint allows you to get in touch with the territorial officer. The officer arranges meetings to assess your business and financial background for the dealership. The shop’s location is evaluated along with the density of the Asian Paints dealership in the area. Other checks are also made regarding the legitimacy of the information, documents, and everything the dealership applicant proposes. And, if the officer deems the applicant fit, the dealership is given. The dealership is issued with an authorization certificate from Asian Paints after fulfillment of all the requirements.

What Are Contact Details For Asian Paints Dealership?

Email Address :

Head Office Address :

Asian Paints Limited, Asian Paints House 6A, Shantinagar, Santacruz (E), Mumbai – 400 055, India.

Telephone Number :

022 – 6218 1000

Fax Number :

022 – 6218 1111

Toll Free Number :

1800 – 209 – 5678

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