Printing T-Shirts Business In India Cost, Profit, Business Plan, Requirements | SkillsAndTech

SkillsandTech | August 29, 2021 |

The time has long gone when people showed their likeness and and the way they fan girl/fan boy over a particular trend  like TV shows, web series, favourite cartoon character, movies, memes etc through a conversation or even an appreciation post, rather they choose to do so my wearing and literally living in it.

Printed T-shirts, has become a new trend. Haven’t we all been there? Bought one of these printed t-shirts either as a gift for our grinds and families or even for ourselves justifying how much we love and are obsessed with a celeb, show, movie etc

The printed t-shirt business doesn’t just go that far. It’s market potential has become vast because of the latest development in technology and not to

Forgot the brilliant little creative minds of people

From getting your picture customised on a T-shirt to getting them dyed, this business has managed to become an essential product of many startups which are now holding global orders.

Why don’t you worry about the printed t-shirts you’ll be having you and your company wearing because this printed T-shirt business opportunity is not be me missed out on and here’s why

Market potential and uses

Printed T-shirts are those t-shirts bearing a design, image or a lettering on it by using various forms of printing methods.

The on-demand printed t-shirts are having a wide market potential because:

  • Of the growing needs of the millennials and baby boomers to keep up with the trends in fashion and clothing and
  •  Also, need for customisation among businesses to earn some extra income by selling these printed t-shirt a a merchandise

The global market for t-shirt printing business infact is expected to reach $10 billion by 2025. Further, the potential for this busines can be defined and elaborated on the following purposes

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On the basis of types of T-shirt

  • Body-hugging t-shirt
  • Oversized t-shirt

On the basis of prints available for t-shirt printing methods

  • Screen printing
  • Laser iron on transfer
  • DTG (Direct to garment print)
  • Dye sublimation
  • Discharge printing
  • Stencil painting
  • Cut and sew
  • Resist dying
  • Belt printing
  • Graphic printing
  • Hand painting
  • Letter printing
  • Variations of screen painting (Gel, crackle, glow in the dark, UV glow,Suede finish, glitter finish)

On the basis of ages to which T-shirts are offered

  • Kids
  • Children
  • Teenagers
  • Adults
  • Elderly people

Licenses required

The licenses required to set up this business is

Registration of Firm:

You may start the small to medium Business either a Proprietorship or Partnership Firm.

If you are starting this Business as One Person Company, then you have to register your firm as a proprietorship.

For Partnership operation, you have to register as a limited liability partnership (LLP) or Pvt. Ltd. Company with
Registrar of Companies (ROC).

GST Registration:

it is mandatory to get the GST number to run the business; you need to apply for the GST registration.

Trade License:

obtain trade license from local authorities

MSME/SSI Registration:

this MSME/SSI Registration will help you to get schemes and facility for the business offers by the state government

BIS certification:

BIS has mentioned the specific quality standard for Business. ISI specification for the

Trade Mark:

you can secure your brand with trademark registration

IEC code: 

IEC code is essential for the export of the product

Pollution Certificate:

apply for pollution certificate this business produces an offensive odour.


state insurance which is an insurance scheme for workers.

ESI Registration:

Employees provident fund is compulsory for the business where more than 20 employees are working.

To comply with the above processes and registration, one might need any legal expert who would help in absolute legal compliance to meet industrial standards. 

Investment required

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The investment required to set this printed T-shirts business is ₹40000-₹50000

Profits made

The profits made from this printing t-shirt business is ₹70000 per month

Target consumers

The target consumers for this business are as follows

  • Teenagers: The teenagers are the largest target consumers for this printing T-shirt business in terms of screen printing and digital printing because of their need to keep up with the latest trends in fashion
  • Millennials: Because of the growth in trends to wear merchandise of tv shows, celebs etc and for T-shirts being an eternal trend in fashion the need for printed t-shirts to start updated with fashion has been immense
  • Business organisations: The business organisations are another largest target customers for their need of using printed t-shirt once customised according to their brand and logo to be then worn by staff, employees or even distribution as merchandise among consumers
  • Weddings: Weddings bring you massive busines for this business because of the latest trends in eating customised “shipnames” of the bride and groom
  • Gift stores: Gift stores also stock up on glow in the dark, printed T-shirts which could be supplied by your company to attract the millennial crowd
  • Tourist spots: retail shops at and near Monuments, airports, railways etc could also have a printed T-shirts with the city/country’s name etc and attract a large tourist crowd for your business
  • Online shopping platforms: Online shopping platforms like amazon, Flipkart, Myntra etc could also attract a large demand of online shoppers for your product

Area required

The area required to set up a a printing t-shirt business is 100-300 sq ft

  • Raw materials required

The raw materials required to set up this printing T-shirt business is

  • Fibre (material)
  • Dyes
  • Teflon sheets
  • Sublimation paper
  • Sublimation tape
  • Packaging materials

Machinery required

The machinery required to set up this business is

  • T-shirt printing machine
  • Colour inkjet printer
  • Ironing machine

Manpower required

The manpower required to set this T-shirt printing business is

  • 1-unskilled worker
  • 3-skilled workers

Moreover, ample training in terms of the following must also be provided with

  • Equipment handling
  • Safety and precautions

Business model and growth

The business model of this t-shirt printing business can be defined using these four variants

  1. Value proposition: The value which this business is likely to provide to you is
  • Online and offline demand
  • Wide scope for expansion
  • Minimal investment in terms of capital and operations
  1. Target consumers: The target consumers for this business are
  • Retail shops
  • Shopping malls
  • Online shopping platforms
  • Tourists spots
  • Gift stores
  • Weddings
  • Business organisations
  • Teenagers
  • Millennials

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  1. Competitor review: The competitors to you in this T-shirt printing business are
  • Bewakoof
  • Printland
  • Almamater
  • Amazon
  1. Marketing strategy: The marketing strategy that can be implemented by your business are
  • Advertising: Pop up ads, sponsored ads,
  • Fashion bloggers: through social media, Instagram, Facebook
  • Tie ups: Businesses, shows, celebs through a merchandise line


The T-shirt printing business has the potential and has witnessed the following growth prospects

  • The On demand T-shirt printing in India is expected to grow at a CAGR of 9.6%
  • Moreover, the online fashion fashion in India is seen to be growing at a CAGR of 32%

Profits margin

The profit margin which this business is likely to yield to you is 80%

  • Suggestions

Taking this business opportunity up would be the trend you’d keep up with  and which would make you stand out and here’s why

  • Firstly, the printed t-shirt business involves minimal investment in terms of capital and yields a higher margin
  • Secondly, Athens ongoing tends in on demand T-shirts contributing to the growth by social media and westernisation where celebrities are seen wearing such apparel has caused a growth in this Printing t-shirt business
  • Lastly, the business has a wide scope of expansion in terms of catering to both local and global demand

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