Seo is the process of optimising our website or webpages according to visibility of website on SERP with the help of the keywords.
SERP means search engine result page.
SEARCH ENGINE- Search engine is a web based tools enable user to locate information on world wide web . If search engine is utilized by automated software application like crawlers , robots, bots, spiders like agents that travel along the web checking your content , links , image site to site , page to page .
Why is SEO important for marketing?
SEO is a essential a part of Virtual advertisement and marketing because human being conduct trillions of searches each 12 months, frequently with business intent to locate facts approximately services and products. Search is often the number one source of digital visitors for manufacturing and hence other advertising channels . Extra visibility and rating better in seek outcomes than your competition will have a material impact on your backside line.
However the search outcomes have been evolving over the last few years to present users greater direct solution and date that is more likely to maintain customers web page in preferences to driving them to different websites .
Also note features like rich outcomes and expertise panels inside the search consequences can increase visibility and offer customers more information approximate
What is SEO ? How it is work ?
SEO search engine optimization , which is digital marketing strategy that focuses on your website Presence in search outcomes on search engines like google. whilst you apprehend how SEO works, you could use distinctive processes to growth your visibility (or how high you rank) in seek consequences.
How SEO is done?
In other words, SEO meaning involves making certain changes to your website design and content that makes your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
WHAT GOES INTO SEO?
To Understand the true meaning of SEO , Lets break that definition down and looks the parts:
Quality of Traffic – You can attract all the visitors in the worlds, if they are coming to your site because google tells them you are resources for apple computers when really you are a farmer selling apples that is not quality traffic. Instead you want to attract visitors who are genuinely interesting in the the products that you offer.
Quantity of Traffic – Once you have the right people clicking through from those search engine results page (serp) more traffic is better.
Organic traffic – Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
SEO TRANING SYLLABUS
Website planning and creation
Domain name and registration
Hosting and its types
Basic knowledge of world wide web
website fire frame and architecture
Basics of developing and designing a website
Usability and user experience of a website
Why to say yes to responsive website
Website competitor analysis
INTRODUCTION TO SEO
What’s engines like google
Distinction between portal and search engines like google and yahoo
How SERP work
SEO techniques (on page and stale web page)
Difference among white hat, black hat and gray hat SEO
What’s the want of SEO
Things to take into account earlier than starting search engine optimization of any internet site
What is ranking
How google rank a internet site
Get acquainted with the simple terms like crawlers, robots and spiders
How to choose a satisfactory seek engine
Introduction to keyword research
How and why to choose right keywords
Different types of keywords
How to do Keyword analysis
Keywords density analysis
Tools for keyword research Competition analysis
Localized keywords research
ON PAGE OPTIMIZATION STEPS
- Introduction to On page optimization
- What is Title, Description and Keywords tags
- Difference between primary, secondary and tertiary tiles
- Length of titles, meta description and Snippets
- H1 to H6 Tags and their importance
- Important keywords in title, meta descriptions and content
- When and where keywords can be placed
- Difference between Internal links and External links
- Anchor Text
- Anchor links optimization
- Headers optimization
- Importance of Alt tags and Image tag
- Image tag optimization
- Content Optimization
- SEO friendly content
- Optimizing SEO content
- Page naming / URL Structure / Permalink
- Website structure & navigation menu optimization
- Filename optimization
- Page speed optimization tool
OFF PAGE OPTIMIZATION
Search engine submission
social book marking classified ad posting
THINGS NOT TO DO IN SEO
- Black Hat SEO
- Try to avoid Grey Hat SEO
- Exact-match Anchor text
- Keyword Stuffing
- Spam comments
- Duplicate content and cloaking
- Unnatural links
- Domain and Keyword Cloaking
- Intrusive Interstitial Ads
- 3rd party “Paid” links
- Article spinners
- Automated link building
- Doorway Page, bots, spam, Link Baiting
- Link and article directories
- Duplicate Content and Cloaking
- Paid / spam blogging
DURATION : 3 months, 6 months or 1 12 months (relies upon at the application- crash path, unique course and so forth). generally, such classes offer certificate guides. on the end of the schooling software, successful students may be supplied a certificates showcasing their capabilities.
SEO JOB PROFILE : Search engine optimization professionals are advertising and marketing specialists who use research and evaluation to enhance a internet site’s ranking on search engines like google like google. they discover the maximum famous and applicable key phrases utilized in seek engine queries and insert them into web sites, helping search engines like google and yahoo locate the ones sites and show them to net users.
SALARY EXPECTATION : The national average salary for a SEO Executive is ₹15,172 in India. Filter by location to see SEO Executive salaries in your area. Salary estimates are based on 774 salaries submitted anonymously to Glassdoor by SEO Executive employees.
BENEFITS OF SEO :
- SEO targets quality traffic. One of the biggest advantages of SEO is that it’s an inbound marketing strategy.
- You don’t need to pay for ads in SEO.
- SEO gets more clicks than PPC.
- SEO helps PR.
- You can move ahead of the competition.
- Site assessment.
- Ongoing optimization and testing.
- Reporting and analysis.
- design and content