Career in Digital Marketing | Scope| Courses, Institute

Career in Digital Marketing

Digital marketing is that the act of promoting and selling products and services by leveraging online marketing tactics like social media marketing use of electronic devices.

what is marketing?

communicate the value of a product service or brand to customer.

What is marketing strategy?





Digital marketing strategy.


product price place promotion or people.

Aim of digital marketing.


View / Impression

Consideration clicks

Conversion ( sell / buy )

Benefits of digital marketing

Identify your target audience

Set your objectives

Decide upon the marketing mix

Agree a budget

Action planning

Measure your success

  • How do I Start?

You don’t require a special degree to get into Digital Marketing but a certification in Digital Marketing will help you to stand out in the crowd and the struggle to find your dream job will become very easy as you will have a higher hand over others.

Here are 10 steps you’ll follow today to pursue a career in digital marketing:

  • Get to understand the fundamentals of digital marketing
  • Start your own website
  • Become an SEO Expert
  • Get a Google Ads Certification
  • Master Facebook Ads Advertising
  • Become an expert in Google Analytics
  • Get a digital marketing job as a freelancer
  • Get a true internship
  • Stay informed of latest updates and continue learning
  • Learn how to use digital marketing tools
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