For over 30 years in the business, Wahoo’s Fish Taco has been a Southern California favorite that reels in customers with their delicious fish tacos and ambiance that makes you like you’re on the beach with big waves are right outside. This restaurant is located in states around the United States and in Japan, but was founded in Southern California.
Wahoo’s Fish Taco Franchise Wiki
In 1988, brothers Wing Lam, Eduardo Lee, and Mingo Lee decided to put up a fish taco business in Southern California that was reminiscent of the fish tacos they used to eat as snacks from vendors after surfing in the Baja Peninsula when they were little. With the experience they have from helping out in their family restaurant in Newport Beach, Shanghai Pine Gardens, along with their Brazilian and Chinese roots, the first Wahoo’s Fish Tacos was born in Costa Mesa, California.
They named the business Wahoo’s because of the type of fish they use in their tacos. Although depending on the availability, they also use Mahi-Mahi. Other items on their menu include tacos, enchiladas, soups, salads, burritos, and protein bowls. Customers can also choose other types of protein to use on all of these items other than fish. They have pork, carne asada, carnitas, shrimp, tofu, and vegetables as other options.
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Wahoo’s Fish Taco Franchise Benefits
You might be wondering what you can get out of when you franchise Wahoo’s Fish Taco. Well, look no further. Here are some of the advantages you can expect when you open a location near your area:
Fresh and Healthy
Wahoo’s Fish Taco is known for their fresh and healthy menu. For instance, you don’t just get beef, pork, and chicken options to use as protein for your rice bowls, salad bowls, and burritos. There are options such as shrimp, fish, tofu, and vegetables. If you’re looking for a low-carb option, you can opt for a “skinny” style which gives you a lettuce as a wrap rather than their tortilla ones.
With this kind of fast casual restaurant in your area, you can gather all folks looking for a good and healthy meal.
A business that’s run by family to this day helps make this business worth checking out. This means great care is given to all their locations and in crafting their menu. Though there isn’t much information found on how the franchising process goes, we can expect that the training included is all about giving the best food and service to customers.
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Wahoo’s Fish Taco has many positive reviews on Yelp citing how delicious the food is. One said they loved how consistent the menu was and another one liked the atmosphere the restaurant gave off. Based on the positive guest feedback, you can expect positive reviews Wahoo’s franchise if you manage the operations well.
Wahoo’s Fish Taco is always actively participating in charities and sponsoring organizations. Their helping hand has given support to front liners and extreme sport athletes. It’s a great way to give back to the community and build strong relationships with their customers which is a big reason as to why people love Wahoo’s.
Challenges of a Wahoo’s Fish Taco Franchise
Every business has a set of challenges, including Wahoo’s. So here are a few you can expect when you franchise with them:
Net Decline in Units
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Wahoo’s Fish Tacos have lost locations over the past couple years. According to the franchise disclosure document, the company lost two franchise units and another two company owned locations in 2020. This is not inspiring performance even though restaurants faced many challenges over that time period. When a franchise restaurant loses net locations, it’s not a good sign of profitability.
Wahoo’s Fish Taco has been around since 1988. For over 30 years they still have far less than 100 locations in selected states like California, Nevada, Hawaii, and Colorado. The pandemic has even cut their units leaving the chain with less than 50 total locations.
But prior to the pandemic, expansion seems to be slow. They’re not as aggressive in selling more locations as with other business franchises.
When you step inside a Wahoo’s, you’ll be greeted by skateboards, surfing stickers, and things reminiscent of the beaches in California. Though the food is good and the décor is only portraying the surf life, it can also be quite messy to look at for consumers that aren’t from Southern California and don’t understand the vibe. The decor is not something you’ll have the ability to change. So make sure it resonates with you and local customers.
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Limited Public Financial Information
There’s no way to decide if you’re hooked in becoming a franchise operator for Wahoo’s unless you study their financial information inside the FDD. Some businesses already make it available on their website so interested applicants can make a decision there and then. But not Wahoo’s. So if you’re interested, you may message them to see if they’d be willing to send the latest financial performance data.
Wahoo’s Fish Taco Franchise Cost
|Fees / Expenses||Financial Amount|
|Liquid Capital||$60,000 to $100,000|
|Total Investment||$561,500 to $822,500|
Wahoo’s Fish Taco has not officially disclosed their financial requirements when it comes to franchising their business. This is an estimate. In addition, Wahoo’s also require a royalty fee of 5% and ad royalty fee of 2%. This is a standard royalty fee in the franchise restaurant industry.
According to the companies most recent franchise disclosure document, you’ll also need to pay a software license fee when you’re introduced to the system. This software fee will not cost most than $5,000 initially and $100 monthly.
Another expense to keep in mind is that there could be maintenance requirements during your franchise term. These maintenance requirements could include putting up new signs, updating decor, menu. These expenses will not exceed $25,000.
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Wahoo’s also uses the Positouch cash register system to accept customer payments. You’ll need to purchase 3 of these cash registers for a total investment of $20,000 – $25,000. It will cost another $1,000 – $2,000 to setup a virtual private network in the restaurant.
Wahoo’s Fish Taco Franchise Requirements
This is highly confidential information. Because this company had not disclosed it. You can only know about this after applying for the franchise. All this will be discussed when the basic criteria are met and fulfilled. You can know the procedure as follows.
Wahoo’s Fish Taco Franchise Profit
It’s difficult to state what Wahoo’s Fish Taco’s revenue are annually when this data is not made available to the public. However, the last known information regarding this food chain’s revenues were in 2017 where they were reported to generate $65 million in sales.
Based on publicly available information, you can expect the average Wahoo’s Fish Taco to gross $1 million – $1.5 million in sales annually. The average profit margin of a fast-casual restaurant is 6% – 9% meaning could expect to realize profits between $60,000 – $90,000 per year as an operator.
There isn’t much information when it comes to Wahoo’s Fish Taco’s profit through the years since the company has not made these available to the public. This is an estimate based on industry averages for the fast-casual sector. More on this below, but Wahoo’s Fish Tacos has lost net locations the past couple years, meaning the revenue of some stores were likely even lower than this.
Franchise revenue depends on a wide range of factors, as does profit. How much money you can make from any franchise depends on a number of specific factors such as franchise location, labor costs, commercial lease rates and a number of other factors.
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How to Apply For Wahoo’s Fish Taco Franchise
To get the franchise first you have to fill the form. Then the company officials will contact you for further details. After that you you can open this franchise.
Is it profitable or not?
Ans: It is fast moving consumer good products, so there is fewer margins but your sale is too high. So, obviously you can make more profit from this business
So far we have shared the basics for this franchise. It is the most profitable franchise. You will never doubt your decision to start this franchise. Go ahead and achieve your goal. If you find more information please feel free to share with us. Share your thoughts and we will definitely contact you with new franchise and opportunities. Stay Tuned for more franchise. Thank you
Disclaimer: The information given in this article like investment may varry from place to place, so we are not sure about the investment part.
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