Cousins Maine Lobster Franchise In USA Cost, Profit, How to Apply, Requirement, Investment, Review | SkillsAndTech

Cousins Maine Lobster Franchise In USA Cost, Profit, How to Apply, Requirement, Investment, Review | SkillsAndTech

Maine is known as the lobster capital of the United States. In 2021, the lobster industry was valued at $725 million. That’s a lot of value pulled out of the ocean.

If you want to bring the taste of Maine to your town, Cousins Maine Lobster might be the franchise you’ve been looking for. In spite of the name, the business was founded in California by two cousins that hailed from Maine. Fast forward to right now and they have 38 food trucks and restaurants and you could add to those numbers too.

Cousins Maine Lobster Franchise In USA Wiki

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Cousins Maine Lobster is a franchise food truck business based in Los Angeles, California. In addition to food truck locations in Southern California, it has franchise locations throughout the United States.

Cousins Maine Lobster Franchise In USA Benefits

Looking for more reasons to franchise Cousins Maine Lobster? Here are some advantages I identified in franchising this famous lobster chain.

Sustainable Lobsters

Maine is known as one of the best places in the United States to get lobsters and when you want to franchise a business that deals with catching lobsters, you want to be associated with people who catch them in a sustainable way.

Cousins Maine Lobster is known to sustainably harvest wildly caught premium lobsters. The business is caught by hometown lobstermen and is prepared by knowledgeable staff that Cousins Maine Lobster trusts.

Doing business with people who put care into their products right from the source is a good sign that you’re in caring hands.

See Also: Lobster Dogs Franchise In USA


We mentioned the training that comes with franchising Cousins Maine Lobster but there’s so much more that they offer. Here is what’s listed on their website:

  • Comprehensive multi-stage, multi-location training in advance of your opening.
  • Corporate trainers available for refresher training upon request/need.
  • Digital Bundle of marketing materials to print or use digitally to market your business.
  • Access to proprietary technologies that gives you a leg up on your competition and simplify daily operations.
  • Ongoing guidance from a Franchise Director to keep your business on track.
  • Use of our branding trademarks.
  • Simplified purchasing and distribution.
  • Access to our secret family recipes and operations manuals.

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  • A personal CML liaison to provide onboarding, oversight on real estate site selection or truck builder, construction, design and buildout of restaurant.
  • Guidance for local advertising and marketing, and an effective local social media presence.
  • Access to a family of established Cousins Maine Lobster business owners to share wisdom & guidance

Knowing that training this extensive comes from the business you’re about to franchise just shows how credible Cousins Maine Lobster is.

Mobile and Brick and Mortar Options

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Cousins Maine Lobster has two business models which are the restaurants and the food trucks. Having two business models actually helps franchisees decide which one is more suited for them and allows them to choose which model fits their budget. This is helpful since other business franchises only have one business model and can sometimes not fit the franchisees qualifications. You can also start an affordable business through the food truck option.

Well-Known Brand

Cousins Maine Lobster isn’t just your ordinary food truck. It’s a business that has grown in popularity due to the dedication the owners put into, the delicious items they sell, and the wide media coverage that they’ve received through the years. The popularity of Cousins Maine Lobster continues based on the amount of locations that continue to pop up around the United States. So franchising with them won’t give you any trouble when it comes to marketing because the name is already well-known.

Extensive Menu

You might just think that Cousins Maine Lobster is just plain old boiled lobsters but no. Their menu covers lobster rolls, lobster quesadillas, bisque, and chowder. And if you want more lobster options, you can just head on to their website where they have a wide variety of lobster cooked dishes that are already prepared to be heated at home. They also have food kits which you can assemble and make. And if it’s just good old fresh lobsters you love, Cousins Maine Lobster also makes it available for you. The choices are plenty!

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Challenges of a Cousins Maine Lobster Franchise

It can’t all be too good to be true and it really isn’t when it comes to running a business. There will be challenges to face. Though all of that is normal, we have here a list of challenges when it comes to franchising Cousins Maine Lobster so you know what to expect:

Rising Cost of Lobsters

Lobsters have always been associated to be expensive. In 2021, lobster straight off the boat sold for $ 6.71 per pound. This price is up by 39% since 2019 and up 59% in 2020 (affected also due to the pandemic). The price continues to go up and so will the cost of your food items on the menu.

Cousins Maine Lobster may be a food truck but the cost of items they’re selling may continue to go up which may also lead to customer dissatisfaction.

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Unproven Restaurant Sales Volume

There are 38 locations for Cousins Maine Lobster and only 7 of them are restaurants. It would be nice if there could be more restaurants in the future and not just food trucks. Restaurants have a more stable schedule and opening hours which to higher annual sales and easier operations since you don’t need to drive to new locations each day.

Cousins Maine Lobster Franchise In USA Cost

To qualify, you’ll need a liquid capital between $50,000 – $75,000 and a net worth of $100,000 to $200,000. These are significantly lower net worth requirements than other food chains where $500,000 or more is the minimum.

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The total initial investment ranges from $190,800 to $863,750 with a franchise fee of $38,500. The total startup cost with this franchise depends largely on whether or not you go with a food truck or restaurant unit.

These are the financial requirements that Cousins Maine Lobster needs from interested franchise applicants:

Fees / ExpensesFinancial Amount
Liquid Capital$50,000 to $75,000
Net Worth$100,000 to $200,000
Total Investment$190,800 to $863,750
Franchise Fee$38,500

Cousins Maine Lobster Franchise In USA Requirements

This is highly confidential information. Because this company had not disclosed it. You can only know about this after applying for the franchise. All this will be discussed when the basic criteria are met and fulfilled. You can know the procedure as follows.

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Cousins Maine Lobster Franchise In USA Profit

Franchise revenue depends on a wide range of factors, as does profit. How much money you can make from any franchise depends on a number of specific factors such as franchise location, labor costs, commercial lease rates and a number of other factors.

There are no official records as to how much Cousins Maine Lobster makes in profit, but a report by Maine Biz states that their first quarter sales saw a 37% increase from the same period of the previous year. Though no exact numbers were shown, this goes to show that Cousins Maine Lobster may be doing well. They are adding franchisees and units, which is a good indicator.

How to Apply For Cousins Maine Lobster Franchise In USA 

To get the franchise first you have to fill the form. Then the company officials will contact you for further details. After that you you can open this franchise.

Apply Here

Cousins Maine Lobster Franchise In USA Contact details



Is it profitable or not?

Ans: It is fast moving products, so there is fewer margins but your sale is too high. So, obviously you can make more profit from this business.

Is the Cousins Maine Lobster Franchise Right For You?

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Cousins Maine Lobster is a growing franchise with a lower startup cost than many other food businesses. The brand also gives you the opportunity to sell menu items (seafood) that customers are willing to pay a premium to buy. The brand also has a pungent for getting a lot of fresh PR that’s helped bolster brand recognition nationally.

On the other hand this is not one of the big players in the franchise industry yet. At only 38 total units, you could argue the brand hasn’t proven itself at a national level just yet.

What is an alternative Cousins Maine Lobster franchise?

For a food truck that also sells lobster rolls, check out Lobster Dogs. They’re from North Carolina and Lobster Dogs is also selling Maine style lobster rolls and other treats such as beef hotdogs. They have both restaurants and food trucks to franchise and the franchise fee starts at $35,000.

What do you think about the Cousins Maine Lobster franchise opportunity? If you love Maine lobsters, then you might want to give Cousins Maine Lobster a serious look.


So far we have shared the basics for this franchise. It is the most profitable franchise. You will never doubt your decision to start this franchise. Go ahead and achieve your goal. If you find more information please feel free to share with us. Share your thoughts and we will definitely contact you with new franchise and opportunities. Stay Tuned for more franchise. Thank you

Disclaimer: The information given in this article like investment may vary from place to place, so we are not sure about the investment part.

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