How To Start Printing T-Shirts Business | SkillsAndTech

How To Start Printing T-Shirts Business | SkillsAndTech

The time has long gone when people showed their likeness and and the way they fan girl/fan boy over a particular trend  like TV shows, web series, favourite cartoon character, movies, memes etc through a conversation or even an appreciation post, rather they choose to do so my wearing and literally living in it.

Printed T-shirts, has become a new trend. Haven’t we all been there? Bought one of these printed t-shirts either as a gift for our grinds and families or even for ourselves justifying how much we love and are obsessed with a celeb, show, movie etc

The printed t-shirt business doesn’t just go that far. It’s market potential has become vast because of the latest development in technology and not to

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Forgot the brilliant little creative minds of people

From getting your picture customised on a T-shirt to getting them dyed, this business has managed to become an essential product of many startups which are now holding global orders.

Why don’t you worry about the printed t-shirts you’ll be having you and your company wearing because this printed T-shirt business opportunity is not be me missed out on and here’s why

Market potential and uses

Printed T-shirts are those t-shirts bearing a design, image or a lettering on it by using various forms of printing methods.

The on-demand printed t-shirts are having a wide market potential because:

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  • Of the growing needs of the millennials and baby boomers to keep up with the trends in fashion and clothing and
  •  Also, need for customisation among businesses to earn some extra income by selling these printed t-shirt a a merchandise

The global market for t-shirt printing business infact is expected to reach $10 billion by 2025. Further, the potential for this busines can be defined and elaborated on the following purposes

On the basis of types of T-shirt

  • Body-hugging t-shirt
  • Oversized t-shirt

On the basis of prints available for t-shirt printing methods

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  • Screen printing
  • Laser iron on transfer
  • DTG (Direct to garment print)
  • Dye sublimation
  • Discharge printing
  • Stencil painting
  • Cut and sew
  • Resist dying
  • Belt printing
  • Graphic printing
  • Hand painting
  • Letter printing
  • Variations of screen painting (Gel, crackle, glow in the dark, UV glow,Suede finish, glitter finish)

On the basis of ages to which T-shirts are offered

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  • Kids
  • Children
  • Teenagers
  • Adults
  • Elderly people

Licenses required

The licenses required to set up this business is

  • MSME registration
  • GST registration
  • Trade license
  • Trademark registration

Investment required

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The investment required to set this printed T-shirts business is ₹40000-₹50000

Profits made

The profits made from this printing t-shirt business is ₹70000 per month

Target consumers

The target consumers for this business are as follows

  • Teenagers: The teenagers are the largest target consumers for this printing T-shirt business in terms of screen printing and digital printing because of their need to keep up with the latest trends in fashion
  • Millennials: Because of the growth in trends to wear merchandise of tv shows, celebs etc and for T-shirts being an eternal trend in fashion the need for printed t-shirts to start updated with fashion has been immense

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  • Business organisations: The business organisations are another largest target customers for their need of using printed t-shirt once customised according to their brand and logo to be then worn by staff, employees or even distribution as merchandise among consumers
  • Weddings: Weddings bring you massive busines for this business because of the latest trends in eating customised “shipnames” of the bride and groom
  • Gift stores: Gift stores also stock up on glow in the dark, printed T-shirts which could be supplied by your company to attract the millennial crowd
  • Tourist spots: retail shops at and near Monuments, airports, railways etc could also have a printed T-shirts with the city/country’s name etc and attract a large tourist crowd for your business
  • Online shopping platforms: Online shopping platforms like amazon, Flipkart, Myntra etc could also attract a large demand of online shoppers for your product

Area required

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The area required to set up a a printing t-shirt business is 100-300 sq ft

  • Raw materials required

The raw materials required to set up this printing T-shirt business is

  • Fibre (material)
  • Dyes
  • Teflon sheets
  • Sublimation paper
  • Sublimation tape
  • Packaging materials

Machinery required

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The machinery required to set up this business is

  • T-shirt printing machine
  • Colour inkjet printer
  • Ironing machine

Manpower required

The manpower required to set this T-shirt printing business is

  • 1-unskilled worker
  • 3-skilled workers

Moreover, ample training in terms of the following must also be provided with

  • Equipment handling
  • Safety and precautions

Business model and growth

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The business model of this t-shirt printing business can be defined using these four variants

  1. Value proposition: The value which this business is likely to provide to you is
  • Online and offline demand
  • Wide scope for expansion
  • Minimal investment in terms of capital and operations
  1. Target consumers: The target consumers for this business are
  • Retail shops
  • Shopping malls
  • Online shopping platforms
  • Tourists spots
  • Gift stores
  • Weddings
  • Business organisations
  • Teenagers
  • Millennials

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  1. Competitor review: The competitors to you in this T-shirt printing business are
  • Bewakoof
  • Printland
  • Almamater
  • Amazon
  1. Marketing strategy: The marketing strategy that can be implemented by your business are
  • Advertising: Pop up ads, sponsored ads,
  • Fashion bloggers: through social media, Instagram, Facebook
  • Tie ups: Businesses, shows, celebs through a merchandise line


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The T-shirt printing business has the potential and has witnessed the following growth prospects

  • The On demand T-shirt printing in India is expected to grow at a CAGR of 9.6%
  • Moreover, the online fashion fashion in India is seen to be growing at a CAGR of 32%

Profits margin

The profit margin which this business is likely to yield to you is 80%

  • Suggestions

Taking this business opportunity up would be the trend you’d keep up with  and which would make you stand out and here’s why

  • Firstly, the printed t-shirt business involves minimal investment in terms of capital and yields a higher margin
  • Secondly, Athens ongoing tends in on demand T-shirts contributing to the growth by social media and westernisation where celebrities are seen wearing such apparel has caused a growth in this Printing t-shirt business
  • Lastly, the business has a wide scope of expansion in terms of catering to both local and global demand
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