How To Start Homemade Clothing Business | SkillsAndTech

Let’s face it! Haven’t we all been there, that one time, when we thought a simple 5 minutes craft video could help us design or redo our entire wardrobe but we all ended up ruining our T-shirts and jeans, didn’t you?

Well, let’s leave that to the professionals.

Clothes are like a good meal, a good movie, great pieces of music said Michale Kors (You can probably identify him with that “MK” logo and those high end and in- vogue bags) irrespective, his quote still stands.

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Fashion and trends in clothes today and particularly in this era change faster than the dates and days on the calendar. One celeb appearance in sweatpants and the trend for trousers are long gone

The Indian apparel market is likely to be worth $59.3 billion by 2022 making  it the 6th largest in the world of which Ethnic wear makes up 71% of of women’s wear spending.

Because of the largely unorganised fashion industry the demand to experiment fashion, trends, patterns in clothes from various designers either international, Homemade and national designers have also been increasing to make a fashion statement in the society.

This recognition-need among consumers and their constant need to keep up with the ongoing trends has bought an opportunity for you of  Homemade clothing business

Market potential and uses

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Homemade clothing business involves stitching, dying, designing the clothes to be worn on a small scale and selling it in accordance with demand through a retail outlet or with support from an online/e-commerce support

The market potential for this business is huge contributing to the following factors

• Increased need of consumers to experiment with new trends in clothing
• Increased desire for affordable clothing at quality and resistance
• Increased diversion towards home made clothing against the expensively available online shopping websites
• Growing westernisation in terms of keeping up with the latest trends in clothing
• Wide scope for expansion in terms of clothing line

The potential for this business can be defined and further elaborated on the following basis

On the basis of type of fabric demanded

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• Cotton
• Silk
• Crape
• Chiffon
• Satin
• Velvet
• Raw silk
• Linen

On the basis of types of clothes made

• Western wear
• Ethnic wear
• Haute couture

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On the basis of decoration on fabric

• Embroidery
• Tie and dye
• Patch work
• Hand painting
• Beading
• Thread work

Licenses required

The licenses required to set up this homemade clothing business is

• GST registration
• MSME registration
• Trade license

Investment required

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The investment required to set up a homemade clothing business is ₹10000-₹70000

Profits made

The profits which one can make from this homemade clothing business is ₹50000 per month

Target consumers

The target consumers for this homemade clothing business are

• Teenagers: The teenagers could be the major target consumers because of this business partners because of their constant need to experiment with fashion. The tie and die, printed and painted clothes in the form of shirts and T-shirt’s could be the best seller among them
• Small businesses: These could be another target customers like caterers, event organising companies etc for their need to have customised uniforms made with their logo and brand name
• Social media: The consumers on social media could be another target customers. By making an Instagram handle, facebook presence etc you could reach to the online shopping consumers from all over the globe

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• Fashion bloggers: The fashion bloggers are another huge target customer base by tying up with them through promotion of your clothes on their vlogs and pictures they could encourage their fans to do so as well
• Exhibitions: Seasonal exhibitions could also serve a platform to your for attracting a large target customer base mostly women, millennials etc who would experiment with various clothing types
• Online shopping store: The online shopping platforms like Myntra, Flipkart, eBay etc could also become your platform to attract demand from huge online shoppers

Area required

The area required to set up this homemade clothing business is 100-500 sq ft

Raw materials required

The raw materials required for setting up a Homemade clothing business is

• Fabric
• Fasteners ( needles, buttons and hooks )

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• Threads
• Dyes/colours

Machinery required

The machinery required to set up this homemade clothing business is

• Sewing machine
• Knitting equipment
• Cutting machine
• Ironing machine

Manpower required

The manpower required to set up this business is

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• 3-skilled workers
• 1-unskilled worker

Moreover ample training in terms of the following must also be provided with

• Machine handling
• Equipment usage
• Safety and precautions

Business model and growth

The business model of a homemade business can be defined using these four variants

1. Value proposition: The value which this business is Like to provide yo you is

• Easy availability of raw material
• Large consumer market
• Easy marketing possibilities
• Offline and online demand

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1. Target consumers: The target consumers for this business are as follows

• Teenagers
• Small business
• Exhibitions
• Online shopping platforms
• Social media
• Fashion bloggers

1. Competitor review: The competitors to you in this business are as follows:

• The label life
• Retail clothing shops
• Shopping malls
• Online shopping brands

1. Marketing strategy: The marketing strategy that can be implemented by your homemade clothing business is

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• Social media advertising: Through fashion bloggers, Instagram handles etc
• Online shopping websites: Amazon, Myntra, Flipkart, eBay
• Print media: presence in articles and blogs

Growth

The homemade clothing business has witnessed and has the potential for the following growth prospects

• The fashion market in India is growing at a CAGR of 11% as of 2019
• Moreover, it’s worth $70 billion of which only 25% is retail based giving you a scope to market your clothes online and cater to a large demand

Profit margin

The profit margin you are likely to yield from this business is 30%-40%

• Suggestions

You should probably worry about the outfit you’ll be wearing tomorrow and not about the decision of whether or not to take up this business opportunity because we’ve got it covered for you, here

• Firstly, this business is likely to give you a wide scope for example soon because of its ability to capture local and global demand through ethic collection majorly
• Secondly, the availability of raw materials is vast and the need for investment is very minimal
• Lastly, the trends in the fashion industry change every other day so untill people would want to keep up with it, you are going to have a booming business